


THE ESSENTIAL FOUNDATION
Through meaningful conversation, we’ll navigate your brand discovery. We'll then develop a visual identity that radiates your brand values, aiming to attract your ideal audience. With this foundation, my goal is to leave you so excited to share your brand with the world. Here’s a breakdown of what’s included:​
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BRAND DISCOVERY
+ Positioning Statement
+ Core Values
+ Target Audience
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VISUAL IDENTITY
+ Inspiration Board
+ Brand Personality
+ 2-3 Logo Concepts
+ Final Logo Suite
+ Color Palette
+ 5 Curated Images
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BRAND GUIDELINES

RIGHT-FOR-YOU ADD-ONS
Once we’ve laid the foundation, there’s always more work to be done! Choose the add on services that work for you. We can discuss all your creative needs in our discovery call!
ADD ON POSSIBILITIES
+ Brand Pattern
+ Brand Illustrations
+ Typography Styling
+ Imagery Sourcing
+ Social Media Templates
+ Website Support
+ Business Cards
+ Email Design
+ Merchandise
+ Podcast Cover
+ Menu
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Don't see what you need? Contact me!

DESIGN SERVICES
Already have a stand-out brand and need additional design projects or a design retainer? Choose from any of the below options or reach out and we’ll find the perfect plan to give you the creative support you need.
MONTHLY DESIGN RETAINER
We’ll meet and determine a set number of hours per month where I will be available to you for any creative projects. Minimum of 20 hours per month.
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PROJECT POSSIBILITIES
Social Media Assets
Merchandise Creation
Print Collateral
Powerpoint Decks
Email Templates

ART DIRECTION
From high-end campaigns to e-commerce product photography, imagery is a key component to telling your brand story. Hiring an art director will ensure your brand imagery attracts, converts, and retains.
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SINGLE PHOTOSHOOT
We’ll discuss your photography needs and I’ll put together a plan that includes visual direction, prop + set needs, and a shot list. I can then remote or in-person direct your photoshoot with either your own photographer or I can source a trusted team for you.
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PHOTOGRAPHY GUIDELINE DEVELOPMENT
We’ll establish photography standards (sets, lighting, views, etc.) to create a beautifully cohesive brand experience. This is a great option for brands who have on-going product photoshoots and want to produce consistent on-brand assets each time.


