Daydreamer Coaching is an LA-based life coaching business with a mission to guide clients through a transformative inner journey toward the life of their dreams. Inspired by founder Kellyn’s personal aesthetic, location, and commitment to inner work, we crafted a brand identity that reflects her warmth, honesty, and uplifting energy.

 

The typography features soft, hand-touched edges that evoke an earthy feel, while the color palette pulls from the natural beauty of sand, clay, pottery, and the sea. Celestial and mystical illustrations add a spiritual touch, reinforcing the brand’s connection to inner growth and the West Coast lifestyle.

 

The result is a welcoming and serene identity that resonates with Kellyn’s vision and has deepened her connection with clients, embodying the transformative power she seeks to share.