Bagels, Spreads & Locks was founded by two friends who are experts in sports betting, with a mission to share their knowledge and provide an authentic, genuine experience for their subscribers.

 

The name is a playful nod to 'bagels and lox,' and they wanted a visual identity that felt “un-serious” and eye-catching. I partnered with @brittbosdraws, who created comedic illustrations of the founders and a bagel stuffed with cash.

 

In addition to the visual identity, I designed their website and social media graphics, ensuring the playful vibe carried across all touchpoints, reinforcing their approachable yet knowledgeable presence in the sports betting world.